Google Analytics Alternative for WordPress: What I Wanted HitKeep to Do Differently
Why I prefer building a calmer, privacy-conscious analytics setup for WordPress instead of explaining one more GA4 dashboard.
Experience across agencies, product companies, ecommerce platforms, higher education systems, and freelance software delivery.
Astro, Angular, Vue, Laravel, PHP, Go, Python, WordPress, APIs, data workflows, deployment, and long-term maintenance.
Comfortable turning ambiguous product goals into scoped implementation, reliable operations, and measurable outcomes.
Senior Software Engineer
Simovative GmbH, Munich
since October 2025
Full-time software engineering for education technology systems.
Product Owner Content Creation
rex.ai B.V., Amsterdam
since March 2025
Freelance product ownership for rexnova, transforming real-world news into publication-ready article drafts within minutes.
Web Developer
Cyrano Kommunikation GmbH, Münster
April 2023 - October 2025
Conceptualized and implemented custom software solutions, with active monitoring and maintenance for WordPress systems.
Full-Stack Developer
IU Internationale Hochschule, Munich
2022 - 2023
Built third-party integrations and microfrontends for data aggregation and analytics with Vue.js and Laravel.
Senior Software Developer
diva-e NEXT GmbH, Leipzig
2019 - 2022
Designed and built ecommerce systems and microservices, including integrations with complex third-party systems and Kubernetes-based operations.
TYPO3 Developer
clickstorm GmbH, Leipzig
2018 - 2019
Developed complex TYPO3 websites and introduced CI/CD workflows with Docker and frontend tooling with Webpack.
Software Developer
ruhr-connect GmbH, Herten
2015 - 2018
Developed product portfolio features with ASP.NET, Visual Basic, C#, PHP, TYPO3, and SOAP integrations.
Application Development Vocational Training
BTG, Gelsenkirchen
2015 - 2018
German IHK-recognized vocational training for software and application development.
Secondary Education
Freiherr-vom-Stein Gymnasium, Recklinghausen
2004 - 2015
I write about WordPress, privacy, software engineering, analytics, and the practical details that make websites nicer to run.
Why I prefer building a calmer, privacy-conscious analytics setup for WordPress instead of explaining one more GA4 dashboard.